Cold outreach, end to end · Available now

Don't send the same email to everyone.

TOM reads each prospect's public website and writes a personal email for every contact you can lawfully email. Then it handles domains, mailboxes, verification, timing and replies — with unsubscribe, bounce handling and opt-out controls built into the flow.

Start with a single mailbox at $19/month — no platform access fee, AI included. Add mailboxes as you grow; domains and verification credits are purchased separately.

12 frameworks · 21 languages · No tracking pixels

TOM — sending flowrunning
  1. Domain & DNSlive price · SPF · DKIM · DMARC
    ok
  2. Mailboxcreated in-app · replies forwarded
    ok
  3. Contacts4,812 imported · verified
    ok
  4. AI copyPAS framework · 0 credits used
    ok
  5. Sendingprospect timezone · 08:00–20:00
    run
  6. Repliesthreads in-app · 7 today
    ok
NO PIXELS · NO TRACKING LINKS
  • MIC-01No hand-offs: domains, mailboxes, verification, AI copy, sending and replies live in one account
  • MIC-02Every email is built from the prospect's own website — not a mail-merge field
  • MIC-03Pre-flight check, per-address traffic light and warmup: sending waits until the list is ready

01 · Why TOM

One platform instead of five tools

Outreach rarely fails because of the copy alone. A domain configured by hand, a list nobody verified, a send at 3 a.m. in the wrong timezone — assembling the stack yourself makes each of those mistakes one step easier. TOM runs the whole sequence — verification, opt-out management and sending safeguards built into the flow.

What you assemble elsewhere and what is already in TOM
What you needAssembled elsewhereIn TOM
Domains & mailboxes Registrar + mailbox provider + DNS configured by hand Bought and configured in-app: DNS, SPF, DKIM, DMARC and reply forwarding
Email verification A third-party service on a recurring subscription Top-up credits with no expiry, verified inside the import flow
Copywriting A generic AI generator, one template, or a copywriter Reads each prospect's website, with 12 frameworks, 21 languages and a structured brief
Sending time Your timezone, or an external scheduling tool Campaign timezone (IANA), window and weekdays in the prospect's local time
Deliverability Hope Per-address traffic light, per-campaign threshold, pre-flight check, per-mailbox capacity
Replies Your personal inbox, mixed with everything else Full threads in-app, forwarding to the address you choose, manual mark as replied
Billing Three to five separate invoices Mailbox subscriptions, verification credits and domains in one self-service portal

TOM doesn't add another tool to the stack: it replaces the stack.

02 · How it works

From zero to replies in one flow

No DNS panels, no credentials spreadsheet, no separate verification tool. Four steps, all in the same app.

  1. STEP-1

    Set up the infrastructure

    Buy a domain after checking availability, then create one mailbox or more. TOM configures SPF, DKIM and DMARC for you, and forwards replies to the inbox you choose.

  2. STEP-2

    Import and verify contacts

    Upload CSV or Excel, map the columns and let TOM dedupe the list against the file and your database. Every address gets a green, yellow, red or gray traffic light.

  3. STEP-3

    Define the campaign once

    Describe your offer, the problem you solve and the goal. Choose one of 12 frameworks, the tone and the language: the AI writes every email from the prospect's public website.

  4. STEP-4

    Launch and read the replies

    A pre-flight check clears the list, then sending follows the prospect's local time inside your window. The control room shows every contact, thread and follow-up.

03 · AI personalization

AI that writes with a method, not with hope

Anyone can put a “generate” button on an empty box. TOM studies each prospect's public website first — their services, their blog, their own words — and writes a different email for every contact, from the framework, tone and language you choose.

  • AIDA
  • PAS
  • FAB
  • 4Ps
  • QUEST
  • SCIPAB
  • STAR
  • 4Cs
  • 3Ws
  • KISS
  • BAB
  • QVC

INPUT — CAMPAIGN BRIEF + PROSPECT

PROSPECT
Giulia — Bottega Verde, online plant nursery
PUBLIC WEBSITE
bottegaverde.it
FOUND ON SITE
“Office plants” guide on the blog
FRAMEWORK
PAS — Problem, Agitation, Solution
TONE & LANGUAGE
Informal · English
GOAL
Book a 15-minute call
OUTPUT — GENERATED EMAIL0 credits

Subject: Office plants, orders that renew themselves. Hi Giulia, I read your office plants guide on the Bottega Verde blog: a great reference for offices that want greenery without the hassle. If those contacts ask for recurring supplies, I can help you turn them into repeat orders, without handling everything manually by email. Would a quick call this week make sense? — Luca

AI CREDITS USED: 0 · 12 FRAMEWORKS · 21 LANGUAGES

FRAMEWORKS

12 structures, explained in-app

AIDA, PAS, FAB, 4Ps, QUEST, SCIPAB, STAR, 4Cs, 3Ws, KISS, BAB and QVC. Each framework comes with its description, best practices and concrete examples, so you pick the method and the AI applies it to every email.

COMPANY PROFILE

Built from your own website

The AI generates your company profile from your website, notifies you when it is ready and always asks for confirmation before overwriting an existing profile.

LANGUAGES

21 languages, one interface

The campaign language is independent from the app language: interface in English, emails in German, French or Japanese. All 21 languages are covered for generated copy.

No AI credits to count. Every mailbox includes AI generations, unlimited within the current cap of 25 emails a day — and every email starts from the prospect's own website.

04 · Deliverability

Deliverability as a pipeline, not a prayer

High-volume sending without address-quality control burns domains. TOM turns verification, opt-out management and sending capacity into one pipeline, with the decisions left to you. Unsolicited bulk messaging, scraped lists and purchased personal data are prohibited.

  • Dedicated verification pipeline on every list — on import or later
  • Green / yellow / red / gray traffic light per address, with state and substate
  • Per-campaign threshold: choose how strict to be, campaign by campaign
  • Pre-flight check: sending is blocked while a list is still being verified
  • Unverified contacts flagged before launch, with an explicit “proceed anyway”
  • Top-up verification credits with no expiry — buy them when you need them
  • Progressive warmup from 1 to 25 emails per day per mailbox
  • Daily capacity distributed in slots with stable jitter, per mailbox
  • Sending windows up to 20 hours, with automatic recovery of stuck sends

Progressive warmup

Each mailbox starts at 1 email per day and ramps up gradually to 25. If a mailbox goes unused, the volume drops by 1 email per day.

EXAMPLE · DAY 12 — 12 EMAILS PER DAY · MAX 25

Send in the prospect's time

Set the campaign timezone (IANA, searchable) and the sending window. The default 08:00–20:00 lands in the prospect's local time, not yours. Campaigns can cover up to 20 hours a day, and weekdays are selectable one by one.

DEFAULT WINDOW 08:00–20:00 · PROSPECT'S LOCAL TIME

One traffic light is a feature. The per-campaign threshold, the pre-flight check and per-mailbox capacity turn it into a deliverability pipeline.

05 · What you get

Six jobs. One login.

Sender infrastructure, contacts, AI copy, sending, replies and billing: each one hands off to the next without exports, spreadsheets or a second invoice.

INFRASTRUCTURE

Sender infrastructure, managed

  • Domain purchase in-app with live availability and price
  • Redirect, optional DMARC address and scheduled deletion with protection
  • Mailboxes purchased individually, with avatar, signature and admin flag
  • Reply forwarding set at creation, so replies never get lost
  • Add mailboxes one at a time as your outreach grows

CONTACTS

Contacts treated as an asset

  • CSV, XLS and XLSX import with column mapping on 7 fields
  • Double dedupe — in the file and against your database — with a final report
  • Multiple emails per contact, each with its own state and traffic light
  • Lists with counts and verification badges; opt-out toggle per contact
  • Search, sort on every column, pagination 25/50/100/200

AI COPY

AI copywriting with a method

  • Starts from the prospect's public website, not from a template
  • 12 selectable frameworks, each explained in-app with examples
  • Structured brief: offer, target problem, CTA, sender profile, signature
  • Formal or informal tone; 21 languages, independent of the interface
  • Company profile generated from your website
  • Reusable signature and follow-ups generated as part of the sequence

SENDING

Sending under control

  • Campaign timezone (IANA) and window in the prospect's local time
  • Weekdays selectable one by one; campaigns up to 20 hours per day
  • 0 to 2 automatic follow-ups, at least 3 days after the actual previous send
  • Progressive warmup and per-mailbox capacity with stable jitter
  • Pause and resume with confirmation; editing enabled while paused

REPLIES

Replies and control room

  • Pre-flight check with explicit, traceable override
  • Targeting KPIs and sequence KPIs (sent, replied, follow-ups left)
  • Filterable contact table with statuses: Sent, Replied, Bounce, Autoreply, Queued, Sending
  • Full threads in-app, from address and date to subject and body
  • Manual mark-as-replied with revert; narrative campaign log
  • No tracking pixels or links — success is a reply, not an open rate

BILLING

Billing without surprises

  • One point for mailbox subscriptions, verification credits and domains
  • Monthly charges follow the number of mailboxes you run
  • Stripe checkout and billing portal: payment methods, invoices and subscription in one place
  • Add domains and verification credits only when you need them

Everything above comes with a mailbox: there is no platform subscription to unlock it.

06 · Pricing

Start with one mailbox. Add more when you need them.

No platform fee. $19 per mailbox per month.

PRICE PER EMAIL MAILBOX · MONTHLY

$19/month per mailbox

One mailbox is enough to start — AI included, and every email written from the prospect's own website.

  • No separate monthly fee for platform access
  • AI generations included and unlimited within the current limit of 25 emails per day per mailbox
  • AI-personalized from the prospect's own website — 12 frameworks, 21 languages
  • Warmup from 1 to 25 emails/day, sending in the prospect's local time
  • Replies forwarded to the inbox you choose, full threads in the app
  • No tracking pixels: the reply is the metric
Start the machine

PRICES IN USD · VAT AND APPLICABLE TAXES EXCLUDED · ADDED AT CHECKOUT

Purchased separately

Domains and verification credits

DOMAINS · NOT INCLUDED

Purchase separately

Annual renewalEXACT PRICE SHOWN AFTER AVAILABILITY CHECK

Domains are purchased separately. Check availability in the app to see the exact price before you buy; renewals are annual.

CONTACT VERIFICATION · NOT INCLUDED

Buy credits separately

  • 5,000 credits$6
  • 10,000 credits$12
  • 20,000 credits$22

Verification credits are purchased separately, do not expire, and are used only when a verification is performed.

All prices are in USD. VAT and any applicable taxes are excluded from the prices above and added at checkout.

07 · FAQ

Questions, answered properly

How much does an email mailbox cost?

One email mailbox costs $19 per month and can be purchased on its own. There is no monthly fee for platform access. Prices are in USD; VAT and any applicable taxes are excluded and added at checkout.

Are domains and verification credits included?

No. Domains and contact-verification credits are purchased separately. Domains renew annually; the exact price is shown after availability is checked. Verification credit packs cost $6 for 5,000, $12 for 10,000, and $22 for 20,000 credits.

Can I start with one mailbox and add more later?

Yes. Start with one mailbox for $19 per month and add more whenever you need them. For example, one mailbox costs $19 per month and three cost $57 per month.

Is the AI pay-as-you-go?

AI generations are included with each mailbox, with no per-generation credits, and are unlimited within the current limit of 25 emails per day per mailbox.

How does contact verification work?

Every list is verified through a dedicated pipeline, on import or later. Each address gets a green, yellow, red or gray traffic light, and you choose the minimum threshold per campaign. At launch, the pre-flight check blocks sending while a list is still being verified and flags unverified contacts, asking for an explicit choice to proceed. Verification runs on top-up credits: 5,000 for $6, 10,000 for $12, 20,000 for $22. Credits never expire and are cumulative; one credit is used only when a verification is performed.

Which frameworks and languages are available?

12 frameworks: AIDA, PAS, FAB, 4Ps, QUEST, SCIPAB, STAR, 4Cs, 3Ws, KISS, BAB and QVC — each explained in-app with description, best practices and examples. The campaign language is independent from the interface, with 21 languages available, and you can choose a formal or informal tone.

How does warmup work?

Each mailbox starts at 1 email per day and ramps up gradually to a maximum of 25 emails per day. The sending engine distributes the daily volume in slots with a stable jitter per mailbox and recovers any send left in an inconsistent state. If a mailbox goes unused, the volume decreases progressively by 1 email per day.

Can I choose when emails are sent?

Yes. You pick the campaign timezone (IANA) so the sending window falls in the prospect's local time, set the start and end times — campaigns can cover up to 20 hours — and select the weekdays one by one. Follow-ups are configurable from 0 to 2 per campaign, at least 3 days after the previous email's actual send date.

Where do I receive replies?

Every mailbox requires a forwarding address, so replies can land in the inbox you choose. You can also read the full threads directly in the app, and mark a contact as replied manually (with revert) when the answer arrives off-channel.

Does the app track opens and clicks?

No. No open pixels, tracking links or other automatic tracking elements are inserted: the reply is the metric.

Does the platform guarantee that emails land in the inbox?

No. No platform can guarantee inbox placement. The platform reduces configuration errors and uses progressive, conservative sending.

Can I pause a campaign?

Yes. Campaigns can be paused and resumed with a confirmation step. While a campaign is paused you can edit it.

Is the new signup experience live?

Yes. You can start with one email mailbox for $19 per month and add more later.

Available now

Stop assembling. Start sending.

Set up the infrastructure, bring your contacts, describe your offer. TOM reads every prospect's website, writes each email and sends it at the right local time — unsubscribe and opt-out controls included. Replies land in your inbox.

Start the machine

$19 per mailbox/month · Prices in USD · VAT and applicable taxes added at checkout